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‘Let Toys Be Toys’ group is awarded the BRIO prize in Sweden as the topic gains momentum.

Pink kitties and unicorn ponies for boys, and rockets and blue dinosaurs for girls – scrapping gender stereoptypes when it comes to children’s toys has been at the forefront of campaign group "Let Toys Be Toys".

Now the campaign for children gender equality has been awarded a prize for scientific research, and was given the BRIO prize at the toy company’s headquarters in Malmö, Sweden.

Devamını oku: Campaign for gender neutral toys wins scientific research award

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Gösterim: 8881

Toy Box | From Utility to Delight | Changing the meaning of aid packaging to provide emotional relief to young hands and minds

Toy Box is a transformative package design offering opportunities for creative play for children in the most challenging of circumstances. Incorporating an innovative toy function to a simple cardboard box, it is specifically designed for use with existing relief aid cartons delivered by non-governmental organization and charities to developing countries and disaster areas.

Devamını oku: Student Winner Open Design Award, Core77 Design Awards 2016

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Gösterim: 7986

Shoppers are instead now invited to browse depending on the child’s age group, brand, or type of toy

One of the world’s best-known toy retailers has stopped telling girls and boys what they should be playing with, in a victory for parents upset by gender-based marketing. 

Toys R Us has dropped gender filters from its UK website following complaints that such signposting puts off girls from playing with trains and construction sets. Shoppers are instead invited to browse depending on the child’s age group, brand, or type of toy they are after. 

Devamını oku: Toys R Us stops telling boys and girls what to play with by dropping online gender filters

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Gösterim: 7708

China Toy Expo is the largest toy trade fair in mainland China. As an important trade event in global toy industry, China Toy Expo provides a wide range of sourcing opportunities in toys, juvenile products, hobby and licensing. It is no doubt to have been the preeminent marketplace event for buyers with various targets to source directly from new, quality factories in China and Asia.

Devamını oku: China toy exhibition